Last year, one of the largest companies in iGaming took the gigantic step to become a provider of casino software. Gaming Innovation Group, better known as GiG, has been around for a few years now and is behind some of your favorite online casinos. We’re talking mega-casinos like Guts, Rizk, Thrills, Kaboo, Highroller Casino and more. Not to mention the tens of casinos that use the company’s services to set-up their own online casinos. Now, GiG has officially launched its very own in-house software development studio – GiG Games – and it’s already making waves in the online casino industry.
GiG Games was up and running yet around September 2018 and if their initial offerings are anything to go by, then we’d bet our bottom dollar that there are more great things in store for the newbie software provider. Read on to find out more about which games are currently on offer and what players can expect from GiG Games over the upcoming year.
GiG Games is based in the company’s Marbella offices, in Spain. From here, the provider works to develop casino games to be sold to operators on a revenue share basis. This includes both third party operators, and the company’s own branded operators. It’s been in operation since August 2017, but will only came into full fruition in the last quarter of 2018.
To begin with, the games were exclusive to GiG owned casino brands or what are termed as Tier1 operators. This means that the casinos we mentioned in the introduction, i.e. casinos like Guts, Thrills and Highroller, got first dibs on any GiG products.
In this respect, Mathias Larsson, the MD of GiG Games, commented that:
“To test new games on some of our GiG owned casino brands first obviously makes a lot of sense. With GiG’s standard of quality known across the industry we will go for the Tier1 operators once all is tested and quality assured.”
This did make a lot of sense in the initial phases, since, as Larsson mentions, GiG is increasingly becoming associated with standards of quality within the industry.
As it stands however, players can now look forward to accessing GiG Games products from other online casinos too, such as VoodooDreams and Mobil6000 for example. in addition to the company’s own branded casinos.
This came into effect recently, following a smooth and efficient integration with GiG’s third party solutions to make their games more widely available across the online casino industry.
GiG (Gaming Innovation Group)
So, let’s rewind a little and take a look at the guys behind the games. Who exactly is GiG and where did it start from?
It finds its origins back in 2008, in the form of Donkr – an online poker site. Fast-forward five years, and the company had launched their first casino – Guts. From that point on it was a roller-coaster ride of success up to this point, where GiG now has five distinct business areas: operators (GiG’s consumer brands), lead generation (GiG Media), game service providers (GiG Games), sports (BettingCloud) and platform provider (iGamingCloud) as cited by the company itself.
With over 600 employees and growing, GiG is one of the largest iGaming companies around. Heck, it even has offices across 6 different countries. It operates primarily out of Malta, but it’s also spread over Marbella, Gibraltar, Oslo, Kristiansand and Copenhagen. Talk about multi-culturalism.
Together, these different areas combine to create a completely self-sufficient gaming company. Seriously, these guys keep it all in-house and they can pretty much rule the world if they wanted to. GiG Games has definitely been another push in the right direction when it comes to giving the company its own gaming products to use not only in its own brands, but also with operator brands.
GiG Games has released 2 online slot games so far with a third set to launch very soon. Last September, Wild Reels set the ball rolling, with its typical fruit machine theme and features, making it highly entertaining for lovers of classic slots.
Next came the jungle-themed Book of Souls, which follows the adventures of Lara Jones as she sets out to explore ancient Mayan temples and the riches found within.
Now, there’s a third slot game on the horizon, with Popstar set to be released over the next few weeks. A result of a collaboration with Swedish musician Erik Segerstedt, this is one game that’s sure to bring all the musical feels and then some.
From this point on, the software provider has teased that the process will seriously speed up and GiG Games is planning to release many more games throughout 2019. This might be considered ambitious when considering their tender beginnings, but with the success of the first two games more than evident, we’re pretty confident there’s a lot more where that came from. Once things pick up, we’re sure to see a lot more from GiG games with more great offerings coming our way. And we honestly can’t wait to see what they’re like (and to test them out first-hand with a couple of rounds).
There have been a lot of rumours circulating about a blackjack game and a roulette game currently under production. This neatly targets the main areas that players look out for when signing up to an online casino for the first time, with blackjack and roulette by far being the two most popular table games of all time.
However, the slot game development is especially exciting, because while a company can only develop so many table games – the potential for slots is infinite. Given how creative GiG is with its casinos (have you seen the theme of Rizk, Thrills and Kaboo? Now that’s some innovation), we’re confident this will translate to more amazing quality slot games. In fact, we’re betting that the majority of the games predicted to be launched this year will be slot games. But who knows?
So we’re pretty sure GiG Games will have their bases covered when it comes to the variety of games available.
Exciting stuff lies ahead! We’ll be sure to keep you updated with all the latest info and news released about GiG Games so watch this space for more.
What's Next from GiG Games
All in all, we’ve come to expect some pretty great things from GiG Games. It might have gotten off to a slow start until the company found their footing on new ground but we’re confident that they’re now well in the swing of things and it’ll be smooth sailing from here on out.
For sure, one thing we’ve learned about this company over the years of reviewing its casinos – it only gets better and better. From strength to strength, GiG has never quit on going the extra mile to be a cut above the rest. And from what we have to go on so far, their latest foray into online casino games is turning out to be just as amazing. After all, this is the same company that launched Highroller Casino – a casino which allows you to loot other players. Talk about pushing boundaries.
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