Novomatic Leaves The Australian Gaming Market

Written by Doug 28 June 2016


After Novomatic games have disappeared from several online gaming sites it has been reported that Novomatic has left the Australian online gaming market.

Currently, there is no official reason offered for the pulling of Novomatic games from online casino sites, speculations is that the company reacted in this way in order to facilitate their purchase of Ainsworth Technology software supplier.

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Months ago it was reported that Novomatic, described as the 2nd largest global pokie operator was in talks with Ainsworth Game Technology and was hoping to convince investors to approve its bid to acquire 53% of Ainsworth at a per share price of $2.75 or $473 million. At the time it was projected that Ainsworth's revenue would reach $23.8 million in 2017 and by the end of the financial year in 2018 would reach $55.7 million. For the transaction to proceed over 50% of Ainsworth's shareholders had to vote in favour of the deal in a meeting scheduled for the 3rd of June.

Macquarie told the press that while Ainsworth had several notable wins several years ago in the Australian market that the new dominator in the market was Aristocrat. Novomatic committed to a purchase of 2,000 poker machines from the software provider in the next two years for placement in European clubs and casinos.

Len Ainsworth who was committed to becoming the leading supplier and manufacturer of gaming solutions started Ainsworth in 1995. Since then the software provider has created a large variety of casino games and its slot range includes titles such as Thunder Wilds, Reels of Wheels Horsepower, Double Shot King Spin and Fire Wizard. The manufacturer have also created a large variety of slot machines for land-based casinos and several of its games can be enjoyed via Players Paradise slots available on social media such as Facebook via download on Android and Apple iOS smart devices and tablets. Its headquarters is in Australia and its current share price is indicated as AGI 2.35.