Playtech To Push Casual Games Market Via Funtactix
14 June 2016 Written by: Doug
Playtech recently acquired Funtactix, a company known for developing award-winning casual games. Popular casual games include Rocky, Mission Impossible, Hunger Games and Power Rangers. The purchase of Funtactix is part of Playtech’s goal to enter the casual game market offing games to US players via mobile and desktop devices.
Before the Unlawful Internet Gambling act was enforced in 2006, Playtech was one of the major online gambling developers in the United States casino industry. Popular online casinos powered by Playtech included the iPoker network that at the time was the largest online poker network. The developer is looking to enter the casual gaming market instead and this strategic move gets the Playtech into the US market action via casual games until such time as online gambling are legalized.
The pushing by Playtech to get into the casual gaming market also includes recent acquiring of Yoyo Games and StudioTM. The reason for their aim to enter the casual market is that it will allow them to gain from an alternative profit center as well as leverage the United States market since no license is required for the casual gaming market and unlike online gambling the casual games do not require profit through in-game purchases or advertising.
Playtech plans to focus on Funtactix for the US market and developing casual games, the developer also announced that players could look forward to new game releases pretty soon. Funtastix also brings lots of experience figures with it, including veterans that are from huge companies such as LucasArts, Microsoft, and Ubisoft plus other giant brands.
Award-winning Funtactix, originally founded in 2006 is an online game developer specializing in mobile and social games inspired by motion pictures. After Playtech purchased the company earlier this year it rebranded and is now known as FTX Games. The New York Times reported on the 17th Annual Webby Awards when Funtactix won the award for the Best Social Games on mobile & tablet devices as well as The Peoples Voice award that gives the social games developer the highest internet honor.